I aim to surprise
and delight
👋 I’m Taylor Schena - a strategic thinker designing thoughtful solutions to sticky problems. Leading always with empathy and an open ear.
I aim to surprise and delight
👋 I’m Taylor Schena - a strategic thinker designing thoughtful solutions to sticky problems. Leading always with empathy and an open ear.
I aim to surprise
and delight
👋 I’m Taylor Schena - a strategic thinker designing thoughtful solutions to sticky problems. Leading always with empathy and an open ear.
Coming Soon: Enhanced AI Search Experience
Dynamic Lists Redesign
Dynamic Lists Redesign
The Dynamic List Builder in The Washington Post’s internal email tool, Carta, was in desperate need of an overhaul. This redesign transformed a powerful, yet complex feature into a streamlined, user-friendly experience.
By simplifying logic display, improving readability, and introducing a new Summary View, I made it easier for users, especially non-technical ones, to build, understand, and manage dynamic lists with confidence.
Led the redesign of the Dynamic List Builder in The Washington Post’s internal email tool, Carta - transforming a powerful but complex feature into a streamlined, user-friendly experience.
By simplifying logic display, improving readability, and introducing a new Summary View, I made it easier for users, especially non-technical ones, to build, understand, and manage dynamic lists with confidence.
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The Washington Post’s internal email creator, Letter Builder, was set for a full rebuild, giving me a rare chance to rethink the feature. I overhauled everything from content elements to core workflows, redesigning it to work better and align with our other internal publishing tools.
Working closely with tools designers and email editors across the company, I introduced smarter UX patterns and new features that make the builder easier and more enjoyable to use.
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New & Improved Letter Builder
The Washington Post’s internal email creator, Letter Builder, was set for a full rebuild, giving me a rare chance to rethink the feature. I overhauled everything from content elements to core workflows, redesigning it to work better and align with our other internal publishing tools.
Working closely with tools designers and email editors across the company, I introduced smarter UX patterns and new features that make the builder easier and more enjoyable to use.
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I initiated this project on my own time after user interviews and workshops revealed major pain points with how email templates are named and discovered in Carta.
Though it wasn’t on the roadmap, the idea gained positive traction and has already helped shape future planning.
I initiated this project on my own time after user interviews and workshops revealed major pain points with how email templates are named and discovered in Carta.
Though it wasn’t on the roadmap, the idea gained positive traction and has already helped shape future planning.
View Project
Want to see Rosie cronch on carrots?
Ask me how!
Want to see Rosie cronch on carrots?
Ask me how!
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