Dynamic Lists Redesign
Clarity and Transparency That Put Users in Control
Summary View
Complex queries often meant digging through layers of nested logic. Summary View addressed this by offering a high-level overview of the full list structure, allowing users to quickly scan, verify, and navigate queries. When users spotted an issue, they could jump directly to the relevant section, dramatically reducing time spent troubleshooting.
List Details Tab
To improve transparency, the List Details Tab showed exactly where each list was used across campaigns, workflows, and other lists. Users could assess the impact of changes before editing, troubleshoot efficiently, and validate membership data — all without needing engineering support.
Together, these features gave teams visibility, confidence, and control over their audience segmentation workflows.
Smarter Segmentation, Stronger Campaigns, and Less Reliance on Engineering
The results of the redesign were immediate and measurable:
Users could access relevant information without help from engineering
Complex logic could be reviewed quickly via Summary View
Clear visibility into list usage reduced risk of unintended impacts
Both power users and occasional users could work independently and efficiently
By streamlining workflows and reducing reliance on engineering, the Dynamic List Builder became not only more intuitive but also more strategically valuable. Teams could focus on creating precise, effective campaigns instead of troubleshooting interface issues — leading to faster, more accurate audience segmentation and stronger business outcomes.